Samsung has teased the New York launch of its 2018 range of QLED TVs with a flash teaser trailer. The South Korean appliances manufacturer said its newest QLED TVs will offer an unrivalled viewing experience when they are revealed in New York, USA.

The First Look event in New York will take place on March 7 at the American Stock Exchange in Manhattan and will form part of Samsung’s global launch event for its 2018 QLED TV lineup. The company said, “Throughout the continuous evolution of its technology, Samsung always designs its products around the lifestyles of its customers. The new QLED TVs will do this in brand new ways for 2018.”

For those uninitiated, Samsung had previously announced that its virtual assistant will be included in its 2018 premium TV lineup. The assistant is expected to power users to use their voice to interact with content from different service providers and also enable a host of other possibilities that will enhance the user experience.

The company said it will mark the launch of the 2018 QLED TVs at 11 a.m. EST on March 7, 2018 and the real-time content sharing of the First Look in New York will be available from  all its channel.