Samsung opened the Note 8 launch with a positive spin on the Note 7

Samsung wants you to forget the Note 7 and remain its fan.
By Adam Smith,

Not everyone would have watched Samsung’s livestream of the Galaxy Note 8 launch. But if you did, you probably thought the company ignored the Galaxy Note 7 debacle completely, except an AV at the top of the presentation. And one could argue that that’s all Samsung needed. The company effectively took a shot at turning the entire Note 7 debacle into a marketing pitch. You can watch it in the video below.

The company has made good commercials in the past, but here it pitches the “fan” aspect of gadgets, something Chinese companies excel at.

The move is not really something Samsung is known for. The company has made good commercials in the past, but here it pitches the “fan” aspect of gadgets, something Chinese companies excel at. Samsung has millions of customers, but the company usually doesn’t market them as fans. You won’t hear “Samsung fan” amongst marketing material too often, unlike most other companies.

To recollect, the company had to recall its Galaxy Note 7 last year, after multiple reported cases of exploding handsets. The company tried to correct the issue at first, but failed miserably, finally taking all units back. Samsung issued and apology and disclosed reasons for why the Galaxy Note 7 caught fire spontaneously.

This is also Samsung’s second attempt at turning the Note 7 debacle around. It announced the eight point battery test when launching the Galaxy S8, effectively turning the debacle into a handy feature.

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