Samsung has installed the world's first 3D Cinema LED screen at the Arena Sihlcity cinema complex in Switzerland. The South Korean tech behemoth has already installed 2D versions of the Cinema LED screen in movie theatres in Shanghai and in the capital of its home country, but the 3D version in Zurich, gives it the unique distinction of being the industry’s first.
Designed and installed with the help of Imaculix AG, the 3D-ready variation of Cinema LED screen maintains consistent brightness for delivery of subtitle text, images and minor visual details for viewers wearing 3D glasses. Unlike standard 3D cinemas, Samsung said the LED screen provides consistent picture quality across an entire theatre.
Samsung said the viewers can now have of what it calls, “a next-generation viewing experience.” Stretching nearly 10.3m (33.8ft) wide and 5.4m (17.7ft) in height, and featuring nearly 9 million pixels, Samsung’s Cinema LED screen delivers exceptional visual quality, technical performance and reliability.
The LED display amplifies on-screen content through HDR picture quality. All visuals come via ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater (146fL) than the common cinema standard (14fL). The resulting high contrast showcases bright colours, pristine whites and deep blacks, making it perfect for both 2D and 3D movies.
Samsung has called upon HARMAN International’s JBL, to refit the Zurich theatre with a new 'Sculpted Surround' sound system to deliver clear, detailed sound around the theatre.