Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. 

For those uninitiated, Samsung had recently installed South Korea’s largest curved SMART LED signage outside of COEX convention centre in one of the most bustling areas of Seoul.

Samsung has held the number one market share of 24.9 percent in the global signage market for nine consecutive years and will likely continue to dominate the market for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.

This year, the Korean tech giant is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage is installed outside AFAS Circustheater, one of the most prominent theatres in the Netherlands.

The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discolouration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times, the tech major said in an advisory.

As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.