Steve Jobs is now a pair of jeans

Apple can do nothing about it either.
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Apple can do nothing about it either.
Apple CEO Steve Jobs’s name is forever tied to a jeans maker.

Apple CEO Steve Jobs’s name is forever tied to a jeans maker.

Apple CEO Steve Jobs’s name is forever tied to a jeans maker. According to reports, brothers Vincenzo and Giacomo Barbato have won a legal battle against the company, which gives them the right to call their jeans making company “Steve Jobs”. The case has reportedly been ongoing since 2012.

The Barbato brothers apparently noticed that Jobs’ name had never been trademarked by Apple. And since they were already enroute to starting a clothing and accessory company, they decided to call it Steve Jobs.

The brothers apparently noticed that Jobs’ name had never been trademarked by Apple. And since they were already enroute to starting a clothing and accessory company, they decided to call it Steve Jobs. As you would expect, Apple sued the company over this and after fighting for over five years now, it has lost the battle.

The Barbato brothers use a stylised “J” letter on their jeans and to further imitate Apple, there’s a bite taken out of this letter.

The Barbato brothers use a stylised “J” letter on their jeans and to further imitate Apple, there’s a bite taken out of this letter.

The Barbato brothers use a stylised “J” letter on their jeans and to further imitate Apple, there’s a bite taken out of this letter. Seems familiar? There’s even a leaf on top of the logo, making it more like Apple’s. At first glance, it could actually be mistaken for the core of a fully eaten apple. At the hearing, the court decided that since the letter J is not edible, it couldn’t be a copy of Apple’s logo.

Either way, the most important thing about this case though is that it proves Apple can’t control the Jobs name. That could be an opening for many to use this as a trademark, including phone makers. What say, Samsung?