South Korean multinational conglomerate Samsung Electronics has been named the best brand in Asia in 2018 for the seventh year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.
“Samsung is extremely honoured to be receiving this award once again – the award is an indicator of our consumers’ support towards us and the products and services that we offer,” said Steve Lee, President and CEO of Samsung Electronics Southeast Asia & Oceania."
The ranking – which aggregates views from across 17 major product categories including automotive, retail, F&B and consumer electronics – is based on consumer insights and offers a clear measure of the most highly regarded brand names today. The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. To ensure an accurate representation through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.
The world's largest consumer electronics maker said it is constantly working toward a better tomorrow and to remain Asia’s top brand. It indicated that it is addressing evolving consumers’ needs by being an integral part of the communities it is involved in. Besides being a leader in Innovation, the tech major said it invests around US$14 billion in Research & Development to ensure that they are at the cutting edge of innovation.
Additionally, by harnessing its global network and innovations, the company wants to contribute to society and firmly embed themselves within the communities in which the company operates in. Samsung measures success not only by business achievements but also by how well they serve and improve these communities, Samsung noted.
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. The study encompassed 17 major categories including alcohol, financial services and automotive and 79 sub-categories.