Netflix is trying to gamify the platform so kids watch more content - TechSource International - Leaders in Technology News

Netflix is trying to gamify the platform so kids watch more content

Will award “patches” for content kids stream.
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Netflix is trying to get children to watch more content on its platform.

Netflix is trying to get children to watch more content on its platform.

Netflix is trying to get children to watch more content on its platform. To do this, the company is testing a feature that lets children earn “patches” for shows that they stream. The attempt is to gamify streaming content on Netflix for kids, and Netflix obviously hopes that it will lead kids to consume more content on the platform. The feature was first reported by Variety.

The attempt is to gamify streaming content on Netflix for kids, and Netflix obviously hopes that it will lead kids to consume more content on the platform.

The patches appear in the form of locks on the content that has been selected. It seems users on the test ring have it on Netflix originals right now, like A series of Unfortunate Events, Trollhunters, The Magic School Bus Rides Again and Home. However, it doesn’t seem like the patches amount to anything right now.

It’s unclear whether Netflix will deploy the feature eventually. But gamification has helped improve user engagement for platforms before. In a statement to The Verge, Netflix said, “We are testing a new feature on select kids titles that introduces collectible items for a more interactive experience, adding an element of fun and providing kids something to talk about and share around the titles they love.”