Apple’s now legendary design chief, Jony Ive, is gearing up to take on a more hands-on approach to the company’s design concepts.
The move does come at a time when Apple has been questioned for its design philosophies.
According to a report by Bloomberg, Ive has been the design chief for two years now, but he wasn’t involved in the process very closely. Ive has been responsible for many of Apple’s device designs, but he was promoted to chief design officer in 2015. At the time, many thought that Ive took up this role to lay the groundworks for retirement. The role kept Ive in charge of Apple’s designs, but in a more hands-off manner.
Further, 9to5Mac reports that Alan Dye and Richard Howarth aren’t listed as vice presidents of user interface design and industrial design, respectively, on Apple’s leadership pages. Howarth and Dye were the people who took over the design responsibilities from Ive when he was escalated. In a statement to Bloomberg, the iPhone maker said, “With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.”
However, the move does come at a time when Apple has been questioned for its design philosophies. The company did come up with a unique design on the iPhone X, but many have said that Samsung surpassed Apple in the design department a few years ago. The Korean company’s curved screens do look more attractive to many, while the glass design was also used by Samsung before Apple.