Instagram is testing a new private messaging app, called Direct. The app will be available on Android and iOS from yesterday in six countries. That includes Portugal, Uruguay, Turkey, Israel, Chile and Italy. It’s worth noting that Direct is an attempt by Instagram to move the messaging function away from the main app. If you install Direct, the messaging function disappears from the main application. Currently, there are no details on whether or when Instagram will make the app available globally.
According to the company, Direct is an attempt at providing a “best-in-class” experience for messaging.
According to the company, Direct is an attempt at providing a “best-in-class” experience for messaging. “We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that,” Hermal Shah, product manager for Instagram, told The Verge. Shah also said that Direct has been “growing within Instagram” for four years now. “We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app,” he added.
The move seems very similar to what Facebook did a few years ago. The company removed messaging from the main Facebook app, making Messenger the only way to send messages. Facebook also added the Stories feature on Messenger to add the camera elements to it.