Infosys to acquire WongDoody for up to $75 million

The move is expected to strengthen Infosys creative, branding and customer experience capabilities.
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Infosys has announced it will acquire WongDoody Holding Company, a US-based consumer insights agency, for nearly $75 million.

Infosys has announced it will acquire WongDoody Holding Company, a US-based consumer insights agency, for nearly $75 million.

Global software giant Infosys has announced it will acquire WongDoody Holding Company, a US-based consumer insights agency, for nearly $75 million.

“On April 13, the company entered into a definitive agreement to acquire WongDoody...for a total consideration of up to $75 million including contingent consideration and retention payouts, subject to regulatory approvals and fulfilment of closing conditions,” Bengaluru, India-based company said in a regulatory filing.

The move would strengthen the company’s creative, branding and customer experience capabilities, the Software major said. The acquisition is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions.

The move is expected to strengthen the company’s creative, branding and customer experience capabilities. Above - one of the company's building in the Infosys Technopark Phase 3 complex in Kerala, India.

The move is expected to strengthen the company’s creative, branding and customer experience capabilities. Above - one of the company's building in the Infosys Technopark Phase 3 complex in Kerala, India.

“With Infosys Digital Studios spanning the globe — from Bengaluru and Pune to New York, London, and Melbourne — the addition of WongDoody strengthens Infosys’ ability to fulfil the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences,” it said.

Seattle, US-headquartered, WongDoody founded in 1993, is a digital creative agency having a corporate office in Los Angeles and clients across consulting, technology, telecommunications, consumer electronics, healthcare, consumer packaged goods and next-generation services.

“We are focussed on partnering with global brands and CMOs to help them on their digital transformation journeys,” Infosys President and Deputy COO Ravi Kumar said. WongDoody’s expertise in driving innovative creative solutions is already yielding significant results in Infosys’ initial collaborations with clients, and this acquisition will further enhance the company’s capabilities in this space, he added.