Google is taking steps to bring more transparency for ads running during the US election week. The company is making some changes for its advertising policies, in order to ensure the same.
Additionally, Google says it is going to release a new Transparency Report outlining who is buying political ads on its network.
“As a first step, we’ll now require additional verification for anyone who wants to purchase an election ad on Google in the U.S. and require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law. That means advertisers will have to provide a government-issued ID and other key information. To help people better understand who is paying for an election ad, we’re also requiring that ads incorporate a clear disclosure of who is paying for it,” the company wrote in a blog post.
Additionally, the company says it is going to release a new Transparency Report outlining who is buying political ads on its network. This report will also have information on how much money ad buyers are spending and will be available through a “searchable library” for users to check out any time.
The update is similar to Facebook’s recent changes to its own ad policies. The social network is also asking its users to verify identity on its advertising network.