Google is killing its URL shortener on April 13

Users have been urged to consider using app-centric FDLs, Bitly and Ow.ly as an alternative.
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Google has announced it is winding down its URL shortener named goo.gl starting April 13.

Google has announced it is winding down its URL shortener named goo.gl starting April 13.

Google has announced it is winding down its URL shortener named goo.gl starting April 13 and asked users to consider using app-centric Firebase Dynamic Links (FDL) or similar popular services like Bitly and Ow.ly as an alternative.

The Search engine behemoth said it was refocussing efforts turning down support for goo.gl and replacing it with FDL. FDLs are smart URLs that allow one to send existing and potential users to any location within an iOS, Android or web platform.

"Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console," Michael Hermanto, Software Engineer, Firebase, wrote in a blog post. “FDL short links will automatically detect the user's platform and send the user to either the web or your app, as appropriate.”

"If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console," the report added. The company also warned that existing short links will not be migrated to the Firebase console/API.

The goo.gl URL Shortener is very common and was first launched by the tech major in 2009.