New gaming craze “Fortnite” has surpassed $50 million in revenue since its 15 March launch.
According to app analytics firm Sensor Tower, the game developed by Epic Games, the popular battle game generated $1.5 million when it was still in beta and, and soon touched $25 million in revenue after its official release. But now, within just two weeks after it release, the game has doubled the number and touched $50 million.
Incidentally, the game is developed by the same company behind blockbuster franchises such as “Gears of War.” For those uninitiated, the game that is free to download debuted in September 2017 and was initially available as an early access game for a small fee, but shortly thereafter was offered as a free-to-play title.
Despite the game being free to play, the game exploits the popular freemium model, allowing users to purchase in-game currency known as “V-Bucks”. Players are encouraged to pay cash within the app for "V-Bucks" that can be used to buy customization items like outfits, emotes, gliders, and more.
Sensor Tower’s data reflects that the average spending is around $1 million per day in the mobile game along and still counting. But this isn’t surprising given the fact the minimum in-app purchase is $9.99 for 1,000 V-Bucks.
The game is currently available only on i0S devices but the company has confirmed that an Android version is in the pipeline as well, although no release date have been disclosed yet. Nonetheless, Epic Games are aiming to make this game truly epic as it expects Fortnite’s mobile revenue to surpass $500 million year end.