Facebook on Thursday introduced initiatives to help communities recover and rebuild faster in the aftermath of natural disasters in India.
As part of the effort, the social networking giant will make data from ‘Disaster Maps’ available to the National Disaster Management Authority (NDMA) and the Sustainable Environment and Ecological Development Society (SEEDS), a non-profit organisation working on disaster resilience, the Indo-Asian News Service reported.
‘Disaster Maps’, uses aggregated, de-identified Facebook data to help organisations address the critical gap in information when responding to natural disasters.
‘Disaster Maps’, which was introduced globally in June, uses aggregated, de-identified Facebook data to help NGOs and other organisations address the critical gap in information they often face when responding to natural disasters. This is possible thanks to the aggregated location information people have chosen to share with Facebook.
“In times of disaster, our platform is a valuable source of information — whether it’s letting your friends and family know you are safe with ‘Safety Check’ feature or using Facebook to raise donations for relief efforts,” said Ritesh Mehta, Head of Programmes, India, South and Central Asia at Facebook. “Through our work with the National Disaster Management Authority and the roll out of Disaster Maps in India and the disaster information volunteers initiative, we hope we can help communities get the information they need to prepare, respond and recover if disaster strikes.”
The social networking giant have built three types of maps during disaster response efforts. ‘Location Density Maps’ show where people are located before, during and after a disaster. “We can compare this information to historical records, like population estimates based on satellite images. Comparing these data sets can help response organizations understand areas impacted by a natural disaster,” Facebook said in a statement.
The company has over 2 billion users globally and according to a several reports, its users in India have crossed the 240 million mark, making it the largest audience country for the social media behemoth.