In a move to increase accountability for advertisers and help prevent abuse on the platform, Facebook has launched new ad features which will provide the users with access to credentials of advertisers. This means advertisers will have increased accountability to help prevent abuse on Facebook.
The first new feature is viewing active ads, enabling users to see all the ads running across its platforms which include Facebook, Instagram, Messenger, and the company’s own partner network even if the ads aren’t shown to the users.
Users will have the option to visit any Page and select “Info and Ads.” Further, users will be able to also flag anything suspicious by clicking on “Report Ad.”
In the second feature – “More Page Information”, users will be able to learn more about Pages, even if they don’t advertise. For instance, users will be able to see any recent name changes and the date the Page was created. The company indicated that they would be adding more Page information in the coming weeks.
The company also indicated that it would be soon launching political ads labelling and archive in Brazil, ahead of October’s general elections. However, critics say this move will only boost the leftist alliance given the company ultra-liberal ideology.
The social media giant also indicated that the vast majority of ads that are running on its platforms are of legitimate origins, while admitting that there are a few bad actors that can also misuse the ads. The company however said these steps are just a start and promised to ameliorate the platform soon. “By shining a bright light on all ads, as well as the Pages that run them, we’ll make it easier to root out abuse – helping to ensure that bad actors are held accountable for the ads they run,” the company said on its blog post.