Facebook on Tuesday announced that the social network will soon rollout a “dating” feature.
Addressing software developers at the company’s annual F8 conference, Facebook's billionaire boss revealed that it would be built into the existing Facebook app and would be a “natural fit” for a network already specialising in connecting people online.
Soon after the announcement, the stock of Match Group, the parent company of Tinder and OkCupid, plummeted by 17 percent.
While taking a direct swipe at Tinder, Zuckerberg said the platform would be designed to build "meaningful, long-term relationships", and not "just for hook-ups", citing the "200 million people on Facebook that list themselves as single" as evidence of potential demand for the new feature. And it won’t show you any of your friends but people you aren’t connected to.
However, analyst say the world’s largest social media platform with over 2.2 billion followers borrowed some ideas from one of the world’s most popular dating apps. Like Tinder, Facebook will have the opt-in feature wherein users will have to just your first name. But the company supremo accentuated that it had been built with privacy and security in mind.
In the wake of the social media giant coming under worldwide scrutiny over the mass harvesting of personal data for use by Cambridge Analytica, as a part of safety feature, Facebook will only allow users to send text messages via the ‘Dating’ Inbox meaning the Inbox will not support links, videos or GIFs.