Apple is joining the Open Media Alliance, which consists of a group of tech companies that want to video compressions technology online. The Alliance includes Amazon, Facebook, Google and Microsoft. Together, these companies are working on developing a new mechanism for compressing online video and using less data when users download them. It was first formed in 2015.
Several tech companies are working on developing a new mechanism for compressing online video and using less data when users download them. It was first formed in 2015.
First reported by CNET, Apple’s participation doesn’t seem to have widely publicised. The Open Media Alliance was responsible for the AV1 video codec, which allows video files to be played on all kinds of devices. The Alliance also wants to bring the industry together to use one standard for video compression.
Lastly, if successful, the Open Media Alliance could help the entire industry avoid the patent fee involved in using HEVC formats. AV1 also includes the Mozilla Daala initiative, the Thor Project by Cisco and VP9 and VP10 codes from Google. According to reports, both Netflix and Hulu are part of the organisation and have pledged their support for AV1. With Apple’s entry into the alliance, the organisation now has all of the biggest technology companies on the planet, which finally strengthens its position.