According to a new report from TechCrunch, Apple as acquired augmented reality headset startup Vrvana for $30 million,.
The Montreal, Canada-based startup is behind the dual functionality Totem headset which are popular for both virtual reality and augmented reality (AR). While the company has never made the device available in the market, nonetheless it did preview the headset on several occasions.
The report further indicates that a “number” of Vrvana’s employees have joined Apple’s payroll. While the startup’s website is still live, it has been silent on social media since August, the report read.
Apple's latest acquisition is noteworthy as it clears the air of ambiguity on the company's stance on AR future.
To recall, Apple’s CEO Tim Cook while speaking to The Independent said, “Today I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that,” Cook said replying when asked whether the iPhone maker was building a headset. “The field of view, the quality of the display itself, it’s not there yet…We don’t give a rat’s about being first, we want to be the best, and give people a great experience. But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied.”
Apple's latest acquisition is noteworthy as it clears the air of ambiguity on the company's stance on AR future. In fact, this is even more interesting since the Cupertino giant 'generally is very secretive about completely new, future products.'
It is highly likely therefore that the smartphone major will take advantage of Vrvana’s AR expertise to create a augmented reality glasses on its own, under the supervision of Apple’s design head Jony Ive.