It seems Spotify might be gearing up to launch its first hardware product. The company announced yesterday, that it would be making an announcement on April 24, though it didn’t explicitly say what this announcement will be.
Spotify has reportedly been working on an in-car controller that allows you to stream music while driving, without connecting your phone. In fact, some reports say that the device could also be a standalone player. Incidentally, the company recently announced its own native app inside Cadillac’s infotainment system.
The music streaming service appears to be aware of the potential slip-up, and has reacted to user inquiries with the following statement in a forum post: “We understand the frustration. Right now we don’t have any news on this, but we’ve let the right team know it’s something you’d like to see.”
However, the device seems to be coming sooner than we expected, since a lot of subscribers have got messages inside the app about it. The in-app message suggests that the device will bring the monthly $12.99 subscription along with it. A year-long commitment for the same would amount to $155 and that might be all you have to pay for the device.
As far as the looks are concerned, the device will apparently be circular in shape and will have physical buttons to control playback, shuffle etc. There’s also an LED ring around it in the Spotify green colour.
However, it’s unclear whether these are the final prices. Some users have also reported that $14.99 price point for the device and will even support Amazon’s Alexa voice assistant. It is expected to have 4G connectivity built in as well.