India’s digital wallet services company Mobikwik has partnered with taxi hailing firm Ola.
According to Asian News International (ANI), the move is a bid to reiterate the company’s commitment to the Indian government's push towards digital transactions in India. The partnership is aiming to enable MobiKwik users to book Ola Cabs and autos within the latest version of Mobikwik app across 110 cities in India.
As a part of the launch offer, the Gurgaon, India-based digital wallet service will be offering ₹50 ($.75 cents) SuperCash on first 5 rides. Alternatively, Mobikwik users can use 10 percent SuperCash to get discount up to ₹100 ($1.5) on every ride. In addition, the payment service will be offering a chance to earn 100 percent cashback for booking rides through their wallets between 4 PM and 7 PM and between 8 AM and 10 AM, to 1,000 users daily. However, the Ola cabs option is available only for the Android users.
Stating that the company has introduced this service based on the customer feedback, Mobikwik said, “We believe that cab booking is a promising category for digital payments. We have enabled a rich interface for ride bookings with Ola on our platform and are confident that this will be one of our top performing categories in the times to come.”
Commenting on the partnership Saurabh Mishra, Head, Alliances, Ola, said “Strategic partnerships play a significant role in enriching customer experience. Through this partnership, Mobikwik users will be able to book a ride of their choice using a single app.”
For those unfamilar, the government of India has set a huge target of 30 billion transactions in the current fiscal year with mobile wallet companies expected to clock 6.3 billion transactions and hopes such alliances will help provide the necessary impetus for the growth of digital transactions in the country.