The South Korean screen and TV maker LG Electronics announced the unveiling of a video wall signage in Dubai that has the distinction of being the largest OLED screen and the largest high definition video wall in the world.

The giant screen located at the Dubai Mall’s Aquarium and Underwater Zoo which is adjacent to the Burj Khalifa, is built from 820 panels of LG’s OLED signage and is one of the largest in the world. Emaar Entertainment, the entertainment business of Emaar Properties, partnered LG on the record-breaking project.

LG’s display placed above the large aquarium is particularly fitting because the curved form factor of the display follows the undulations of flowing water.

OLED is often referred to as ‘the next-generation display’ because of its emissive technology. What this means is that, the display emits its own light, eliminating the need for bulky and inefficient backlighting. This results in superb images with the deepest possible blacks and life-like colours as well as wider viewing angles than conventional backlit displays.

LG’s Open Frame OLED signage is placed on top of a large aquarium tank at the Dubai Aquarium and is particularly fitting because the curved form factor of the display follows the undulations of flowing water.

'Our Dubai exhibit is an example of how LG digital signage products add harmony to a space in addition to being an innovative solution that today’s B2B customers demand. It’s fitting that this breakthrough screen is being shown in the largest mall in the world next to the tallest structure in the world,' said Kwon Soon-hwang, head of Information Display at the LG Home Entertainment Company.