Samsung Electronics has finished installing the country's largest light-emitting diode (LED) signage in Korea’s capital city of Seoul transforming the area the place into the Korean version of New York's Times Square.
Samsung said the new signage which is 81 meters wide and 20 meters high, with the brightness standing at the industry's best 9,000 nits is installed on the outer wall of (convention, exhibition, and shopping complex) and World Trade Center area in the city’s business district of Gangnam-gu. The new signage took nearly seven months to install. The company claims the resolution is also two times better than Ultra HD displays.
According to the Korean tech giant, the Signage is four times the size of a basketball court with a total surface area of 1620m². This was made possible by connecting two LED displays together by a curved edge. The scale of the curved display demonstrates vivid colour representation and clarity even in the brightest sunlight, thanks to the SMART LED Signage usage of around 9,000nit.
“This new display can be used to show one content item, or separately to show different content. This flexibility of use enables more effective ways to deliver immersive content,” said Sungwook Yoon, of Samsung Electronics’ Building Solution Group, that led the installation. Specifically, when two sides of two displays meet in a perpendicular configuration, the content is likely to be distorted. But, if the two displays are connected by the curved display, content can be represented without any distortion. This is a key strength of Samsung’s new SMART LED Signage, the tech giant said.
Too much brightness can make drivers or pedestrians uncomfortable, so the SMART LED Signage lowers or increases its brightness according to the movement of the sun. Further, the SMART LED Signage not only displays the same content in more detail, but also provides water and dustproof features, as well as up to 100,000 hours of use, for optimal reliability and functionality.
The project aims to help raise the brand value of Seoul through development and promotion of the city as a ‘global digital media landmark.’ The SMART LED Signage will help bolster the local economy and help the city gain competitiveness with an exciting new tourist attraction as its next landmark.
"This business is significant considering both economic and cultural aspects," the Korea International Trade Association said. "We hope that Samsung Electronics' LED signage will add vitality to the commercial area and bolster the region's tourism infrastructure."