Samsung's 66-minute movie makes washing machine into ‘art’ - TechSource International - Leaders in Technology News

Samsung's 66-minute movie makes washing machine into ‘art’

New feature length film turns humdrum into art with world famous composer Michael Nyman.
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U.K. cinema-goers are all set to be treated by Britain’s most famous living composer Michael Nyman soon.

U.K. cinema-goers are all set to be treated by Britain’s most famous living composer Michael Nyman soon.

U.K. cinema-goers are all set to be treated by Britain’s most famous living composer Michael Nyman soon. Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art. 

The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive washing machine.

"In an audacious move, the poetic monotony of the spinning drum and sloshing water are the sole focus of 'Washing Machine' the movie," Samsung said in an online statement. "The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive washing machine, in this big screen addition to the canon of slow cinema treats. The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen."

The South Korean tech giant believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.

The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24 of November.

The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.

The movie is expected to receive its world premiere next week at Leicester Square in London’s West End and will be available to watch free of charge via YouTube from December 6.