Samsung Electronics announced Tuesday that it will showcase three innovative new C-Lab (Creative Lab) projects based on artificial intelligence (AI) from March 11 through 14 at the forthcoming SXSW 2018 Trade Show being held in Austin, Texas.
The three new C-Lab projects – Toonsquare, Aurora, and GADGET – will introduce new user experiences with AI technologies to the attendees, Samsung said.
Toonsquare is an AI application which automatically converts a sentence into a cartoon, allowing users to easily make their own cartoons. Backgrounds, fonts, and speech bubbles can also be customised to create a cartoon or a picture diary.
The app first allows users to choose a character from the pre-sets, then analyses text put in by the user to figure out the emotion and movements implied in the sentence and finally recommends proper facial expressions
Aurora is a smartphone app and deck that shows a visualised 3D character assistant, enabling users to interact emotionally with the assistant.
The app gives intuitive user experience by giving information visually onto the display of the device. Similarly, the app also recognises gestures and the location of the user through the camera of the smartphone, allowing for a more intuitive interface.
GADGET is a real-time ad auction platform for in-game ads. Most in-game ads are pop-up or interstitial ads which tend to interfere with gamers’ experiences.
The platform helps the ads blend into the game by serving them as native objects in areas like billboards in the background are sold to advertisers real-time via automated trading platform.
Ads are sold to advertisers real-time via automated trading platform. The ad content is updated in real-time, interfacing with the GADGET server, and can be targeted based on gamers’ preferences.
Created in December 2012, C-Lab is an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from Samsung employees. C-Lab projects that are closely related to Samsung business are transferred to in-house division for further development, the world's biggest appliances maker said.